Moosehead Breweries launched the 'Presidential Pack', featuring 1,461 cans of Canadian Lager priced at $3,490 CAD, symbolizing one beer for each day of Trump's term. This initiative serves as a playful response to the ongoing trade disputes and tariffs imposed by the Trump administration on Canada. Available in Nova Scotia, New Brunswick, and Ontario, the pack encourages Canadians to 'weather political uncertainty' together through a shared beverage, highlighting the brewery's effort to turn challenges into a creative marketing opportunity amidst US-Canada trade tensions.
"If the start of 2025 has taught us anything, it's that it will take determination to weather four years of political uncertainty-and what better way to make it through each day than with a truly Canadian beer," said Karen Grigg, director of marketing at Moosehead Breweries.
"Obviously, it's a bit of a difficult situation, so trying to maybe have a little bit of fun with it," said Trevor Grant, Vice President of Sales and Marketing at Moosehead Breweries.
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