"The military claims the increase reflects growing trust in the institution. Ahead of an annual draft, it has sought to use social media to engage young men, inviting them to join the military family, protect Thailand's border, while making jokes about dating and unrequited love."
"A man has his chest measured before drawing his ballot during the Thai military conscription drawing at Watmatchantikaram School in Bangkok. Young men aged between 18 and 29 who do not volunteer are instead entered into a lottery at their local centre."
"If they draw a black card they are exempt from military service. A red card means they are conscripted for between one and two years, depending on their educational background. The period is shorter for volunteers, with university educated volunteers serving the shortest period, six months."
"Krisana Phoolong, 23, a recent graduate, says he decided to volunteer this year so the..."
The Thai military's recent online campaign, utilizing memes, has resulted in nearly 50,000 men volunteering to enlist, a 22% increase from 2025. This trend contrasts with countries like Japan, which face recruitment challenges. Analysts suggest rising nationalism and economic struggles may drive young men to enlist. The military aims to engage youth through social media, promoting enlistment as a way to protect the country while using humor. Volunteers serve shorter periods compared to conscripts, making it a pragmatic choice for many young men.
Read at www.theguardian.com
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