""We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program," Newsom said in a press release. "By signing SB 576, California is dialing down this inconvenience across streaming platforms, which had previously not been subject to commercial volume regulations passed by Congress in 2010.""
""Since the 1960s, consumers have complained about the jarring effect of television commercials that jump considerably in volume-a trick used by the ad industry to grab viewers' attention," Rep. Jan Schakowsky (D-IL), a cosponsor of the CALM Act, said when the bill passed. That bill mandated that broadcast stations ensure that volume remains consistent with the level set by the viewer across ads and normal programming."
Governor Gavin Newsom signed SB 576 to require streaming services to prevent commercials from being louder than accompanying programming for California residents beginning next July. The law mandates that any streamer transmitting video to California residents shall not transmit commercial advertisement audio louder than the video content they accompany. SB 576 cites the federal Commercial Advertisement Loudness Mitigation (CALM) Act, extending its broadcast-TV loudness standards to streaming platforms. The CALM Act became law in 2010 and addressed long-standing consumer complaints about commercials jumping in volume. The federal law required broadcasters to maintain consistent volume between ads and programming.
Read at Fast Company
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