"Also: More than half of people use captions when they watch TV - here's why California's new law builds on the CALM Act, or Commercial Advertisement Loudness Mitigation. That legislation, passed by Congress more than a decade ago, targeted the same problem, but it only applied to broadcast television and cable operators. A proposed amendment to the CALM Act in 2023 to include streaming services never made it out of the Senate."
"State senator Tom Umberg, who authored the bill, said it was inspired by his legislative director's baby daughter, Samantha, and was for "every exhausted parent who's finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work." In a press release about the new law, Gov. Newsom said, "We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program.""
A law passed by Gov. Gavin Newsom bans streaming services from playing advertisements at a louder volume than the content they accompany. The law takes effect July 1, 2026, and applies to services including Netflix, Hulu, and Disney+. The law builds on the federal CALM Act, which addressed loud ads for broadcast television and cable but did not extend to streaming. A 2023 proposed amendment to the CALM Act to include streaming services failed in the Senate. State senator Tom Umberg cited a personal anecdote as inspiration for the bill. The FCC recorded a troubling increase in complaints about loud television ads earlier this year.
Read at ZDNET
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