Super Bowl LX: Santa Clara to restrict street vendors, illegal merchandise sales in clean zone around Levi's Stadium

"In the week leading up to Super Bowl LX and several days after, Santa Clara will restrict certain activities in the area surrounding Levi's Stadium in an effort to protect public safety in case of a disaster. The Santa Clara City Council recently approved the special event zone, which the NFL requires as part of the city's hosting agreement. The map mirrors the one enacted the last time Santa Clara hosted the Super Bowl in 2016, with the area bounded by State Route 237 to"

"The zone will be activated at 8 a.m. on Feb. 1 and run through 10 p.m. on Feb. 10. During that time the following will be prohibited: outdoor food or beverage sales except those within a businesses' normal operations, outdoor merchandise sales and mobile vending or advertising. Sidewalk vending permits will also be paused, temporary structures will need permits in order to be erected on non-residential properties and promotional giveaways will be limited except on private property by businesses operating in the area."

"Also known as a clean zone, the restricted area aims to manage congestion, keep sidewalks clear of street vendors and ensure first responders have easy access to the stadium and surrounding streets. Santa Clara officials first unveiled the zone last month, but the mayor and much of the council felt the restrictions were too narrow and would have unintended consequences."

Santa Clara will activate a special-event clean zone around Levi's Stadium from 8 a.m. Feb. 1 through 10 p.m. Feb. 10 covering the area bounded by State Route 237, Calabazas Creek, Highway 101 and Montague Expressway, and the Guadalupe River. The zone aims to manage congestion, keep sidewalks clear of street vendors and ensure first responders have easy access in case of a disaster. Prohibitions include outdoor food and beverage sales except within normal business operations, outdoor merchandise sales, mobile vending or advertising, paused sidewalk vending permits, and permitting requirements for temporary structures. Promotional giveaways will be limited except on private property, and the regulations are described as temporary, targeted measures focused on safety and mobility without affecting permitted normal business activity. The city also warns individuals without game tickets to avoid the area.

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