Jan Sramek, the CEO of California Forever, remarked, 'California Forever is an attempt to make sure that the Bay Area remains the center of innovation and prosperity that it's been for the last 50 years. We're doing that by building a new city, the first new city in the Bay Area that has been proposed or built in the last 50 years.' This underscores the ambitious goal of creating a sustainable city focusing on innovation and economic growth in the region.
Despite attracting significant attention and investment, California Forever faces skepticism from both local residents and lawmakers. Critics argue that this project might further strain the existing housing market and lead to environmental degradation. As one affordable housing advocate mentioned, 'With such a massive influx of new residents, we must ask ourselves whether this project truly puts community needs first or just caters to the elite.'
In an effort to mobilize support, California Forever has already spent about $2 million in the early months of 2024 on a campaign aimed at getting voter approval for their ambitious city project. Their recent outreach efforts, however, have sparked a mixed reaction. A local resident stated, 'It feels as though they are trying to bulldoze over the community’s concerns without truly listening to those who have lived here for generations.'
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