San Jose plans over 100 watch parties across all 10 districts, 13 concerts with national headliners, and 13 "lit up nights" featuring drone shows to engage residents during the Super Bowl, NCAA Men's Basketball Tournament and FIFA World Cup in 2026. The city aims to recreate a block-party, concert-like atmosphere that drew thousands downtown this year, and to provide affordable, accessible programming including low-cost public concerts and classroom visits by local figures. Super LX on February 8, 2026 is projected to generate about $500 million and attract over 90,000 visitors; Levi's Stadium World Cup matches are expected to add roughly $555 million.
"The truth is these global sporting events are incredible, but most of our residents won't get the opportunity to go either because they can't afford a ticket, or just logistically it won't be possible, and so our opportunity is to create a robust fan experience, from local legends going into classrooms to low-cost public concerts downtown that really help everybody take pride in our city and celebrate this unique moment on the world stage."
While the Super Bowl and World Cup have come to Santa Clara County before, 2026 marks the first time any metro area will serve as a host site for both in the same calendar year, offering an economic boon that could infuse hundreds of millions of dollars into the local economy. City officials anticipate that Super LX, scheduled for February 8, 2026, will generate approximately $500 million in economic impact, attracting more than 90,000 visitors from outside the area.
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