"(Riccardo Milani / Hans Lucas / AFP via Getty Images) The law was inspired by baby Samantha - whose dad is Zach Keller, legislative director for Tom Umberg, the state senator who authored the bill - as well as exhausted parents across the state who have "finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work," Umberg said in a statement."
""We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program," Newsom said in a news release. Senate Bill 576 builds on Congress' Commercial Advertisement Loudness Mitigation (CALM) Act, which requires broadcast, satellite and cable TV providers to ensure that commercials aren't louder than the programming they are accompanying, but it does not include streaming services."
California enacted legislation requiring streaming services to prevent commercials from playing louder than the programs they accompany. Gov. Gavin Newsom signed the bill after complaints about sudden loud streaming ads that disrupted viewers and sleeping infants. Senate Bill 576 extends principles of the federal CALM Act to include platforms such as Netflix, Hulu and Prime Video within the state. The CALM Act uses a standardized algorithm to measure average loudness and is enforced in broadcast, satellite and cable by networks and the FCC. Consumer complaints dropped after the CALM Act, but recent complaints tracked back to streaming services.
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