The Redwood City Council voted 5-2 to approve the installation of a digital billboard on Highway 101. Councilwoman Marcella Padilla raised concerns over potential political advertising and community division, likening the decision to opening a Pandora's box. Despite her push to ban political ads, the City Attorney clarified that content regulation isn't feasible. The billboard's operational proposal, with an annual return of $250,000, was deemed the best from Outfront-Foster Interstate. Previous city regulations forbade billboards, prompting a mixed reaction from council members regarding safety, distraction, and community impact.
"These towering screens demand attention in ways the public has not consented to. Digital billboards impose themselves on everyone."
"This isn't something the public opts in for, it's being right there in their face."
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