"Third parties are constantly lurking as you navigate the internet, collecting data they can later aggregate and sell, according to the Electronic Privacy Information Center. These data brokers can gather your email addresses, Social Security number, as well as details about your income, political preferences and martial status - often without your knowledge - and offer that information to everyone from advertisers to landlords to debt collectors."
"Starting this year, a single request form will allow Californians to demand that data brokers delete their personal information and refrain from collecting or selling it in the future. You have the right to request a broker delete your information from their databases, but it's an often-arduous task that entails identifying specific brokers who have your info, then reaching out to them individually with removal requests."
California launched the Delete Request and Opt-out Platform (DROP) to let residents submit a single form ordering all registered data brokers to delete and stop collecting or selling their personal information. The 2023 Delete Act directed the California Privacy Protection Agency to build the platform and requires brokers to register and pay a yearly fee. Beginning Aug. 1, brokers must comply with deletion requests within 90 days or face daily fines; formal compliance audits begin in 2028. DROP aims to reduce spam, lower identity-theft risk, and give Californians greater control over third-party use of sensitive data collected without their knowledge.
Read at Los Angeles Times
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