"We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program."
"By signing SB 576, California is dialing down this inconvenience across streaming platforms, which had previously not been subject to commercial volume regulations passed by Congress in 2010."
"This bill was inspired by baby Samantha and every exhausted parent who's finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work,"
"SB 576 brings some much-needed peace and quiet to California households by making sure streaming ads aren't louder than the shows we actually want to watch."
California enacted SB 576 to regulate commercial volume on streaming services such as Netflix, Hulu, and Amazon Prime, effective July 2026. The law requires streaming ads not exceed the volume level of the program being watched, aligning streaming with federal limits already applied to broadcast and cable. Governor Gavin Newsom said Californians do not want louder commercials and that signing SB 576 reduces this inconvenience on streaming platforms previously outside Congress's 2010 commercial-volume rules. A state senator introduced the bill after a staffer's baby was awakened by blaring ads. The law aims to reduce unexpected loud ads and improve household quiet.
Read at ABC7 San Francisco
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