"The council also approved a $30,000 grant for the Mountain View Chamber of Commerce to help community members promote their businesses and host their own events during the Super Bowl and World Cup. "We see this as an opportunity to really market Mountain View, market our downtown, market our businesses and really establish ourselves as a key destination for visitors and sport fans," Economic Vitality Manager Amanda Rotella said at the meeting."
"Both the Super Bowl and World Cup will take place at Levi's Stadium in Santa Clara. The Super Bowl will occur on Feb. 8 while the World Cup has six matches scheduled in the Bay Area from June 13 through July 1. The city anticipates that the sporting events will bring an influx of visitors to Mountain View, with a lot of people using the downtown transit center - a major Caltrain, light rail and bus hub that provides direct access to Levi's Stadium."
"Casting a wide net, Mountain View also is looking to attract people who do not plan to attend the Super Bowl or World Cup but still want to be "near the action" and enjoy sports-related events in the city. "We really want to boost the local economic activity (by) driving foot traffic, bringing people into Mountain View businesses," Rotella said, adding that more visitors will also increase sales tax and hotel occupancy revenue for the city."
Mountain View City Council approved $295,000 to fund activities tied to the Super Bowl and World Cup and approved a $30,000 grant to the Mountain View Chamber of Commerce to help community members promote businesses and host events. The city will hire an event planning and production services company to provide logistical and related support. Both the Super Bowl (Feb. 8) and several World Cup matches (June 13–July 1) are at Levi's Stadium in Santa Clara. The downtown transit center offers direct access to Levi's Stadium, and the city expects increased foot traffic, sales tax and hotel occupancy. The city plans watch parties and community events to draw visitors and boost downtown economic activity.
Read at San Jose Spotlight
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