"The Burbank media and entertainment company allegedly restricted the extent of opt-out requests, including complying with users' petitions only on the device or streaming services they processed it from, or stopping the sharing of consumers' personal data through Disney's advertising platform but not those of specific ad-tech companies whose code was embedded on Disney websites and apps, the attorney general's office said."
"In addition to the fine, the settlement, which is subject to court approval, will require Disney to enact a "consumer-friendly, easy to execute" process that allows users to opt-out of the sale or sharing of their data with as few steps as possible, according to court documents. "Consumers shouldn't have to go to infinity and beyond to assert their privacy rights," Atty. Gen. Rob Bonta said in a statement."
Walt Disney Co. agreed to pay $2.75 million to settle allegations that it violated the California Consumer Privacy Act by failing to fully comply with consumer opt-out requests on its streaming services. Regulators said Disney limited opt-outs to the device or specific service used to submit the request and halted sharing via Disney's advertising platform while allowing certain embedded ad-tech partners to continue receiving data. The settlement, subject to court approval, mandates a simple, consumer-friendly opt-out process with minimal steps. The action followed a 2024 attorney general investigation into streaming devices and apps. Disney said it continues to invest in responsible, transparent data practices.
Read at Los Angeles Times
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