"The Walt Disney Company is cutting a $2.75 million check to California to resolve allegations from the state attorney general that its streaming platforms made it unreasonably hard for users to opt out of having their personal data sold or shared across devices and apps. State investigators found that toggle switches, web forms and in-app settings often failed to stop third-party ad tech from receiving data tied to a single Disney account, despite users trying to shut it down."
"The DOJ's review concluded that when users flipped in-app toggles to opt out, the setting often applied only to the specific service or the device in use. Investigators also said Disney's webform did not block some third-party ad-tech providers, and Global Privacy Control signals were honored only at the device level, not across a full account. All of that meant account-level opt-outs did not reliably follow users from one Disney service to another, as reported by TheWrap."
California officials concluded that Disney's streaming platforms often failed to honor account-level opt-out requests under the California Consumer Privacy Act. Investigators found that in-app toggles, web forms, and Global Privacy Control signals frequently applied only at the device or specific service level, allowing third-party ad tech to receive data tied to a single Disney account. Disney agreed to pay $2.75 million and to implement opt-out tools that fully stop the sale or sharing of personal information for consumers who opt out. Disney must also provide clearer notice about targeted advertising that depends on third-party data.
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