"The California Privacy Protection Agency (CPPA) issued a record fine earlier this month to Tractor Supply, the country's self-proclaimed largest "rural lifestyle" retailer, for apparently ducking its responsibilities under the California Consumer Privacy Act. Under that law, companies are required to respect California customers' and job applicants' rights to know, delete, and correct information that businesses collect about them, and to opt-out of some types of sharing and use."
"Specifically, the agency said, Tractor Supply violated the law by: Failing to maintain a privacy policy that notified consumers of their rights; Failing to notify California job applicants of their privacy rights and how to exercise them; Failing to provide consumers with an effective mechanism to opt-out of the selling and sharing of their personal information, including through opt-out preference signals such as Global Privacy Control; and Disclosing personal information to other companies without entering into contracts that contain privacy protections."
The California Privacy Protection Agency issued a record $1,350,000 fine to Tractor Supply for violations of the California Consumer Privacy Act. Tractor Supply failed to maintain a privacy policy notifying consumers of their rights and failed to notify California job applicants about privacy rights and how to exercise them. The company lacked an effective mechanism for consumers to opt out of selling and sharing of personal information, including honoring Global Privacy Control signals, and disclosed personal information without contracts containing privacy protections. The retailer must inventory its digital properties and tracking technologies and certify compliance with the California privacy law for four years. The enforcement followed a consumer complaint.
Read at Electronic Frontier Foundation
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