Privacy professionalsProgrammatic for sellers: Unit 4 - The impacts of data privacy regulation
Data privacy regulations are rapidly developing worldwide, with GDPR in the EU and CCPA in California leading the way.
The variety of privacy laws creates challenges for the ad industry, as they differ in requirements for data collection and opt-in/opt-out options.
Marketers face difficulties in targeting audiences, tailoring messages, and measuring ad effectiveness due to data privacy regulations. [ more ]