Governor Gavin Newsom's signing of Assembly Bill 2602 marks a landmark decision to protect performers' digital likenesses, requiring consent from studios for AI representations.
The bill specifically stipulates that no AI-generated deepfake may replace the performer's actual work, ensuring that consent and representation remain paramount in digital media.
With similarities to the contracts from the recent actors' strike, AB 2602 illustrates a shift in Hollywood's attitudes towards the portrayal and rights of performers, both living and deceased.
AB 1836 serves to protect the digital likenesses of deceased performers by requiring their estates to grant permission, thereby expanding rights to digital representations even after death.
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