"California has ordered streaming services like Netflix, Hulu, Prime Video, and YouTube to stop cranking up the volume during commercial breaks. Under a law signed by California Governor Gavin Newsom on Monday, advertisements will be required to air at the same volume as content being streamed on the provider's platform starting July 2026. Bill 576 was introduced in February by California state senator Tom Umberg, citing a complaint from one of his staffers about the skyrocketing volume of streaming ads disturbing the sleep of his newborn."
""We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program," Newsom said in a statement. "By signing SB 576, California is dialing down this inconvenience across streaming platforms, which had previously not been subject to commercial volume regulations passed by Congress in 2010.""
California enacted SB 576 to require advertisements on streaming platforms to play at the same volume as the surrounding content beginning July 2026. The law targets services such as Netflix, Hulu, Prime Video, and YouTube. Bill 576 was introduced in February by Senator Tom Umberg after a staffer complained that loud streaming ads disturbed a newborn's sleep. The legislation is modeled on the federal CALM Act, which applies to TV broadcasters but not to streamers. California's large entertainment market influence could push this state rule toward becoming a broader national standard.
Read at The Verge
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