""transmit the audio of commercial advertisements louder than the video content the advertisements accompany,""
""We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program.""
""By signing SB 576, California is dialing down this inconvenience across streaming platforms, which had previously not been subject to commercial volume regulations passed by Congress in 2010.""
""This bill was inspired by baby Samantha and every exhausted parent who's finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work. SB 576 brings some much-needed peace and quiet to California households by making sure streaming ads aren't louder than the shows we actually want to watch.""
California enacted SB 576 to require streaming platforms to match commercial ad volume to the audio level of the accompanying program. Governor Gavin Newsom signed the law, which takes effect on July 1, 2026. The law bars streaming services from transmitting commercials louder than the video content they accompany and models its requirements on the 2010 CALM Act for traditional broadcasters. Senator Tom Umberg authored the bill, citing a complaint about loud streaming ads disrupting household sleep. California's entertainment influence may pressure streaming services and other states or federal regulators to adopt similar rules.
Read at TechCrunch
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