Customers often create workarounds when products or services do not fit their needs. Account sharing can occur when access is limited or inconvenient. Employees may use personal subscriptions to perform work tasks when organizational tools are insufficient. Teams may also assemble workflows by stitching together multiple third-party tools. These behaviors show how people adapt to constraints in existing offerings. Workarounds can emerge across individuals and groups, reflecting practical demands for functionality, access, and efficiency. Understanding these patterns can reveal gaps in current solutions and opportunities to better support real usage needs.
"Many businesses are familiar with customer workarounds: customers sharing accounts, employees using personal subscriptions for work, or teams stitching together third-party tools."
Read at Harvard Business Review
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