Web analytics is badly broken | MarTech
Briefly

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It's hard to see anything like that happening in today's world, where marketers are increasingly doubting the accuracy and veracity of their analytics data.
Now, it seems as though every massive tech company on the internet is restricting the flow of consumer data on their own devices, operating systems, and platforms.
Read at MarTech
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