
"Meta Platforms (NASDAQ: META) has received an updated outlook from Evercore ISI, with analyst Mark Mahaney reaffirming his 'Outperform' rating and citing a strengthening core business along with expanding long-term monetization opportunities. To this end, Mahaney assigned a price target of $875 for the American technology giant. The value suggests that META stock would need to rally nearly 37% from its last closing price of $640."
"A central focus of his analysis is WhatsApp, which he identified as one of Meta's most underappreciated business units. Mahaney projects that by 2030, the platform could evolve into a major profit engine, generating around $40 billion in annual revenue, representing roughly 10% of Meta's total business at that time. His model also anticipates about $20 billion in operating income and an estimated $7.15 in EPS attributable to WhatsApp alone, highlighting the scale of its long-term contribution."
Evercore ISI reaffirmed an Outperform rating on Meta and set a $875 price target, implying roughly 37% upside from a $640 close. Meta's advertising, engagement, and emerging platform initiatives show renewed momentum that supports durable revenue and margin expansion. WhatsApp is projected to become a significant profit center by 2030, with roughly $40 billion in annual revenue, about $20 billion in operating income, and approximately $7.15 in EPS. Key WhatsApp growth drivers include expanded business messaging, monetization of WhatsApp Updates, and increased click-to-message advertising. Recent stock volatility followed Q3 earnings, while progress in advanced AI remains a major catalyst.
#meta-platforms #whatsapp-monetization #price-targetvaluation #advertising--engagement #ai-initiatives
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