Both companies emphasized the generative AI angle to the deal. Vodafone plans to use Azure OpenAI 'to deliver frictionless, real-time, proactive and hyperpersonalized experiences across all Vodafone customer touchpoints.' The company's employees will also get access to Microsoft Copilot.
Microsoft has taken steps to assuage the concerns of EU regulators through its EU Data Boundary initiative and recently announced that all personal data - including pseudonymized personal data - was now within the boundary. Over the last year, it added the ability to store and process customer data within the boundary for Microsoft 365, Azure, Power Platform, and Dynamics 365.
Finally, Vodafone will also 'extend its commitment' to pushing Microsoft's services - Teams Phone Mobile, etc - to biz customers. Microsoft says in a statement: 'This enables business customers to deploy Microsoft's cloud-based services at pace with low adoption and running costs.' According to Microsoft, an estimated 24 million SMEs across Europe could benefit.
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