UK trust in banks trails Europe and the US, with concerns over safety of financial information - London Business News | Londonlovesbusiness.com
Briefly

UK consumers exhibit low trust in banks, with only 53% believing their data is safe, significantly less than in Europe (62%) and the US (72%). This trust gap, particularly among younger individuals aged 18-34 who only trust at 48%, highlights concerns surrounding data security and fraud. Interestingly, fear of fraud compels 57% of UK consumers to limit data sharing, reflecting a skeptical view towards financial providers, despite some willingness among the younger demographic for safer banking practices.
The CRIF report indicates a serious concern over personal data security among UK bank consumers, especially among young people. The statistic showing that 55% would switch banks over data insecurity reinforces just how critical it is for financial institutions to work on trust-building measures. The generation split signals a pressing need to engage with younger clients in a way that reassures them about the safety of their data, potentially reshaping customer outreach strategies.
Read at London Business News | Londonlovesbusiness.com
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