Conflating these terms and using the same language to mean different things exacerbates the communication problems between UX People and Business People, who already come from different interpretive universes.
Perhaps some of this sounds basic here, but the differences between these two data types have deep implications for the criteria of evaluating the veracity of statements or beliefs-aka how we know what is True. And at the end of the day, agreeing on how we evaluate Truth is the key to unlock the Impact Problem.
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