Greg Petro, chief executive officer of First Insight, said the acquisition augments the company's 'existing decision-making capabilities with even more robust, discrete and actionable data insights.'
SnapRetail's innovative consumer engagement programs are aligned with and will seamlessly integrate into First Insight's consumer-centric expertise, adding depth and muscle to our data capabilities aimed at converting consumers into loyal customers.'
InsightSuite differentiates itself from other platforms by actively engaging targeted consumer segments and delivering precise, predictive analytics within hours, placing the consumer at the heart of every retail decision.
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