Snapchat Shares Insights Into Digital Engagement Among Australian Users
Briefly

A new report from Snapchat showcases the distinct digital connection behaviors of Australians, indicating significant differences in happiness derived from messaging apps versus social media between teens and adults.
4-in-5 Australian teens and 3-in-4 adults reported feeling happiness while directly messaging family and friends, highlighting the emotional benefits of personal communication in the digital space.
The findings reveal that 63% of adults and an impressive 86% of teens feel happy using messaging apps, illustrating their preference over social media for communication.
Read at Social Media Today
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