Reliance Jio raised prices on a variety of plans, including an entry-level plan from Rs 155 to Rs 189 offering 2GB data and unlimited calls, and a 1GB daily data plan from Rs 209 to Rs 249.
Analysts anticipate a strategic pricing shift of 15-25% across the industry to enhance average revenue per user, as operators transition to monetization from market share acquisition.
Operators investing billions in 5G technology seek new revenue streams, including charging tech firms for network usage, indicating a shift towards sustained monetization.
Indian consumers are expected to accept the tariff increase due to limited alternatives and the attractiveness of data services, paving the way for improving industry revenue.
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