A study published in a May, 2013 edition of Market Intelligence & Planning revealed that businesses that engage with niche markets experience increased profits, prices, sales, growth, market shares, and competitiveness.
One reliable way to find a niche market with potential for growth is to evaluate your own needs and the needs of those around you. Does your mother lament how bare her house feels now that you've moved out? Then she's part of a growing community of empty nesters perhaps in need of personalized home décor. Does your gym buddy keep complaining about how his coffee doesn't fit into a training regimen? Then he might be part of the health-conscious cold-brew lovers market.
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