While growth expectations rose 30p year-on-year, respondents identified a range of ongoing challenges in running their business, chiefly the rising cost of goods and services (31%) and energy costs (30%).
American Express is founder and principal supporter of Small Business Saturday, which takes place on 2 December this year.
The research shows businesses plan to innovate with a number of revenue-boosting tactics to make the most of the coming festive season; with 86% stating that the festive period is a vital revenue driver for their business.
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