More than 80% of companies have missed revenue forecasts in the last two years

Over 80 percent (UK: 78%) of businesses missed their sales forecast in at least one quarter over the last two years.

Advanced forecasting tools with AI can help increase forecast accuracy and prevent negative impacts like layoffs and hiring freezes.

Missed forecasts can signal a lack of market understanding to stakeholders in both public and private companies.

Businesses are optimistic for the future but need to address outdated tech and systems for better forecasting.

Read at London Business News | Londonlovesbusiness.com