Informatica has formed strategic partnerships with Microsoft, Oracle, and Salesforce to enhance its Master Data Management (MDM) services. The aim is to enable enterprises to leverage accurate data for building applications catering to agentic and generative AI use cases. Analysts believe this move addresses a gap left by hyperscale providers in MDM capabilities. Specific benefits of the partnership, particularly with Oracle, include seamless integration of MDM features within Oracle Cloud Infrastructure, promoting data consistency and governance essential for AI applications.
"MDM is a critical element in supporting agentic AI. It promotes creation of a trusted dataset or single source of truth for the people, places, and things that enterprises care about, which will be critical in providing the right data in the right context to autonomous agents."
"The native usage of MDM in OCI could provide benefits such as the ability to adopt a multi-domain MDM approach to manage critical data entities across multiple domains, resulting in improvement of data consistency and governance, both necessary for agentic and generative AI use cases."
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