The cannabis industry is undergoing a transformation, with technology now taking center stage in crafting personalized cannabinoid-based wellness solutions.
Artificial Intelligence and data analytics enable brands to create products tailored to meet the unique health needs of individuals.
Oura's smart ring tracks sleep, activity, and recovery, helping users understand how their body reacts to cannabinoids for better wellness outcomes.
Public figures like Megan Rapinoe and Mike Tyson endorse CBD products, aiding normalization of cannabis use among athletes and performers.
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