Google Eliminates Exit Fees and Advocates Against Restrictive Cloud Licensing
Briefly

The complex web of licensing restrictions includes picking and choosing who their customers can work with and how charging 5x the cost if customers decide to use specific competitors' clouds, and limiting interoperability of must-have software with competitors' cloud infrastructure. These and other restrictions have no technical basis and may impose a 300% cost increase to customers. In contrast, the cost for customers to migrate data from a cloud provider is minimal.
In a recent cloud services market investigation by the Competition and Market Authority (CMA) in the UK, one of the highlights of harmful competition was that 'Egress fees harm competition by creating barriers to switching and multi-cloud leading to cloud service providers entrenching their position.'
Read at InfoQ
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