The upcoming change in Google Local Services ads, effective Nov. 21, requires businesses to have a verified Google Business Profile, impacting many small businesses.
Google is introducing this requirement to reduce fraud. However, legitimate small businesses may find their advertising paused if their profile information doesn't match.
Verifying a Google Business Profile involves claiming the business address and confirming it via phone, email, or video, potentially taking up to seven days.
This policy affects businesses across Europe, the Middle East, Africa, and select regions in the U.S. and Canada, enhancing security in local advertising.
#google-local-services #small-businesses #advertising-changes #business-verification #fraud-prevention
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