Fifty-five works with Bayer to take creative analytics to a new level
Briefly

Insights that fifty-five London has gleaned from the data reveal that digital marketers have been looking for performance gains in the wrong place.
This oversimplification of the contribution of creative results in campaign insights are often misleading and potentially even incorrect.
Unlocking these combined insights delivers the most valuable nuggets of gold for competitive advantage.
Over the past two years, fifty-five London and Bayer have worked together to transform Bayer's precision marketing program through the innovative use of creative analytics.
A bespoke platform, developed collaboratively with Bayer's creative and media teams, that ensures precise campaign targeting, and delivers real-time reporting on performance data.
Read at Exchangewire
[
add
]
[
|
|
]