In 2024, AI-powered marketing tools like chatbots, voice search optimization and predictive analytics will become even more widespread. However, business leaders must avoid relying solely on 'set it and forget it' automation strategies and enforce a more collaborative approach between humans and AI.
Immersive technologies like AR and VR can help create immersive brand storytelling and avenues for consumer engagement. In 2024, I expect these technologies to integrate with strategic marketing efforts more deeply.
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