Gonzalve Bich, the 46-year-old CEO of Bic, will step down by September, embracing the opportunity for new ventures. Unlike many leaders who persist into old age, Bich seeks reinvention after over 20 years with the company founded by his grandfather. He transformed Bic’s previously unstrategized approach to growth, establishing a comprehensive business strategy, which he sees as part of his legacy. Bich's departure reflects a generational shift in leadership and a personal desire for new challenges.
Bich notes that when he assumed control of the company, nearly everything was trending in the wrong direction, and that interestingly enough, Bic never really had an overarching business strategy.
I joined this business over 20 years ago as a family member and held a lot of different positions. When I became CEO, I wanted to transform the business and needed to.
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