Vadim Fedotov, CEO and founder of Bioniq, utilized visualization techniques to enhance his basketball performance post-knee surgery and later to build his personalized supplements company. After suffering multiple ACL tears during his eight-year professional career, Fedotov sought advice from a sports psychologist, who introduced him to mental rehearsal methods. These techniques not only improved his shooting percentages but also helped him cope with the pressures of the sport. When founding Bioniq, he applied the same principles, asserting that visualization is crucial to achieving one's goals.
"It started off with a very hesitant approach. When I saw quantifiable improvement in my three-point percentage, it became a regular part of my routine."
"If you can't imagine what you're trying to do, then you're not going to do it."
"The idea was to create muscle memory through thoughts. I would visualize the feel of the court and specific situations like free throws and defensive plays."
"Visualizing relaxed me on the court. It helped me mentally prepare and focus on my performance before the games."
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