"In his new book, Press Play: Why Every Company Needs a Gaming Strategy (Harvard Business Review Press, 2025), Bastian Bergmann examines how visionary companies are using games to win over customers. Here's an excerpt."
" is the CEO of Bastian Bergmann WATTx, an innovation lab focused on industrial and consumer IoT solutions. Previously, he worked for The Boston Consulting Group mainly in the energy sector, focusing on digital strategy, business model innovation, and innovation management."
Visionary companies are using games to win over customers by creating engaging experiences that drive adoption and loyalty. Gaming strategies can serve as strategic tools for customer engagement and competitive differentiation across sectors. Industrial and consumer IoT solutions can incorporate gaming elements to enhance user interaction and product value. Innovation labs focused on IoT combine practical implementation capabilities with expertise in digital strategy, business model innovation, and innovation management. Prior experience in the energy sector and consulting supports the operationalization of gaming strategies within complex, technical industries.
Read at Harvard Business Review
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