"Our acquisition of Lexmark will bring together two industry-leading companies with shared values, complementary strengths, and a deep commitment to advancing the print industry to create one stronger organization," responded Xerox CEO Steve Bandrowczak.
Xerox could use Lexmark as a strategic brand to strengthen its position in the color printing market. Lexmark has a strong position in this market, especially in A4-size printers.
With this acquisition, Xerox nearly doubles in size, combining operations to create an integrated brand for manufacturing, distribution, and printing delivery, expecting more profitable growth together.
The acquisition offers opportunities for further expansion in Asia, as the market for A4 color printing continues to grow, presenting significant growth opportunities.
Collection
[
|
...
]