"As Santa Clara becomes the first city ever to host the Super Bowl and World Cup matches in a calendar year, San Jose has spent significant time focusing on creating events around the big games. This week, 2026 banners will begin lining street poles, and the city is expected to announce over the next four weeks some of the national headlining acts it has secured for the 13 concerts planned across San Jose during gamedays."
"We think that's a bad look for the community, so we want to make sure that everybody in the community has an experience where they feel like they've had a Super Bowl experience, they've had a March Madness experience and they've had a World Cup experience. Between the Super Bowl, and the World Cup taking place at Levi's Stadium and NCAA March Madness games scheduled at The SAP Center, Silicon Valley could reap several hundred million dollars in economic activity as it again competes with San Francisco for a share of the financial pie."
San Jose is intensifying event planning ahead of three major 2026 sporting events nearby to maximize financial returns and create memorable resident experiences. Santa Clara will host both the Super Bowl and World Cup matches in the same calendar year, and San Jose is organizing ancillary events, including 13 gameday concerts. The city will post 2026 banners on street poles and will announce national headlining acts over the coming weeks. Officials aim to ensure community access despite high ticket costs by creating free or affordable experiences so residents feel included. Past events drew most spending to San Francisco, prompting San Jose to increase preparation and hire temporary event leadership.
Read at www.mercurynews.com
Unable to calculate read time
Collection
[
|
...
]