
"When at least 70% of organisation transforms are set to fail their success comes down to how leaders manage this process. Text book approaches implementing models and frameworks build a great plan, but the truth is a radically different approach to leadership is necessary for success. Speaking with Judith van Hunsel, partner at Brooksmiller who focuses corporate transformation, drawing on her impressive track record of corporate roles including at Coca-Cola HBC, Philip Morris International and Accenture,"
"The big challenge lies in transforming how their organizations think and behave. Transformation often means multiple changes occurring at the same time. Digital transformation is the most pressing and obvious area for change; where nearly half of tech leaders report that AI is "fully integrated" into their core business strategy, with global spending in this area expected to reach $3.4 trillion in 2026."
At least 70% of organisational transformations fail, making leadership the decisive factor in outcomes. Textbook models and frameworks create plans but often fail without a radically different leadership approach. Transformations require managing simultaneous shifts: rapid digital and AI adoption, cultural soft-wiring, de-siloing departments, enhanced cognitive diversity, and strengthened mental agility for complex problem solving. AI adoption is accelerating and global tech spending is projected to reach $3.4 trillion by 2026. Sustaining performance demands weaving sustainability into priorities and shifting behaviours and mindsets across teams through people-focused change, not just technical implementation.
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