"LEGO's story is one of resilience, creativity and reinvention values every real estate professional should be able to relate to. The company began in 1932, when Danish carpenter Ole Kirk Christiansen started making wooden toys in his small workshop. He named the company LEGO, from the Danish phrase leg godt, meaning play well. In 1949, LEGO introduced its first plastic bricks, and by 1958, it patented the now-iconic interlocking design the same one that still works with every brick made today."
"But by the late 1990s and early 2000s, the empire began to crack. Kids were shifting from building blocks to game consoles. LEGO overextended with theme parks, video games and too many product lines and by 2003, it was nearly bankrupt. So LEGO did something bold: it rebuilt from the ground up, refocusing on its core product the brick and forming smart collaborations with brands and intellectual property (IP) like Star Wars, Disney, Harry Potter, Marvel, Ferrari and Formula 1."
LEGO began in 1932 making wooden toys and introduced plastic bricks in 1949, patenting the interlocking design in 1958 that still works with every brick today. The brand nearly collapsed in the early 2000s after overexpansion into parks, video games, and excess product lines as children shifted toward consoles. The company rebuilt by refocusing on its core brick, forming strategic collaborations with major IP holders such as Star Wars, Disney, Harry Potter, Marvel, Ferrari, and Formula 1, and integrating digital and physical play. The result is a revived global powerhouse that adapted without losing its identity.
Read at www.housingwire.com
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