"At some point over the past year, Kyla Scanlon seemed to be everywhere - at least on my feeds. I first heard her on Bloomberg's Odd Lots in the summer of 2024, tied to the release of her book In This Economy?: How Money & Markets Really Work, which is a kind of economics primer for the TikTok generation. Recently, she surfaced on The Ezra Klein Show, expanding on a Substack post about the political juice of both Zohran Mamdani and Donald Trump,"
"Scanlon's platform has only kept growing. When we spoke, she had begun her West Coast day absurdly early with a 6 a.m. spot on MSNBC's Morning Joe, where she spoke on a panel that also included Andrew Ross Sorkin. Busy days like this one are now routine. Between pumping out essays for her Substack and explainers for social media, where she has increasingly turned her focus to the economy's attentional and speculative aspects,"
Kyla Scanlon has expanded her profile through media appearances, a bestselling primer-style book, social media explainers, and a popular Substack. She popularized the term vibecession to describe downturns shaped by collective mood rather than purely by data. Her schedule now includes early television spots, panel discussions with financial figures, ongoing essay production, and a nationwide speaking tour while she drafts a second book and develops a television project. She increasingly focuses on the economy's attentional and speculative dynamics and has begun moderating conversations with central bankers such as Mary Daly. Growth in visibility has not removed the sense that more could be done.
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