"WaPo reportedly plans to slash 100 of its 800 newsroom positions next month, with the cuts likely to primarily impact the sports, metro and foreign news teams. In total, 300 positions may be eliminated across the company. Why the layoffs? WaPo's advertising and subscription businesses have been struggling for years. WaPo infamously lost a quarter million digital subscribers , or 10% of its subscriber base, after Bezos spiked the paper's planned endorsement of former Vice President Kamala Harris in the 2024 US presidential election."
"The Trade Desk's CFO turnover may not ring all that loudly in the programmatic space, but Wall Street investors consider it an important signal. And, indeed, TTD's shares dropped by more than 6% after the announcement. In a research note, Wells Fargo wrote that the news about Kayyal only adds to TTD's "continued fundamental and narrative volatility." Losing the narrative, as they say, barely registers in third-party programmatic."
"The Ads Add Up Few places are pricier to run ads than the Las Vegas Sphere or during an NFL game - unless, apparently, you're buying a placement in ChatGPT. That's right. Scarcely a week after OpenAI its plan to launch ads in the coming weeks, ChatGPT has reportedly set a baseline CPM of approximately $60, according to The Information ."
The Washington Post plans to cut 100 of its 800 newsroom positions next month, primarily affecting sports, metro and foreign teams. Up to 300 positions may be eliminated companywide amid prolonged advertising and subscription declines. The paper lost roughly 250,000 digital subscribers, about 10%, after Bezos spiked a planned endorsement of Kamala Harris during the 2024 election. Ad chief Johanna Mayer-Jones reportedly considered leaving in October but remains with the company. The layoffs will overlap with the Winter Olympics in February. Separately, The Trade Desk's CFO turnover drove shares down over 6%, and ChatGPT reportedly set a baseline CPM near $60.
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