Macario Palma aimed to become an architect but ultimately found his path in vision care when he purchased a Site for Sore Eyes franchise. With over 23 years of experience in various roles within the optics field, including working for the franchisor and managing an optical department at Kaiser Permanente, he chose to become a business owner to apply his extensive knowledge. The transition back to Site for Sore Eyes has been smooth, allowing Palma to reconnect with former clients and employees while maintaining a commitment to community service and reliable practice.
"The need to become a business owner has to do with the gained rounded understanding and knowledge in optics, as well as the opportunity to work side-by-side with an optometrist to enhance someone's vision in each encounter."
"The greatest pleasure has been to reconnect with individuals I assisted during the decade I worked in the location, he said. Even the community work culture was still there. The philosophy has never changed, he said. It is to provide great and reliable service and build relationships in the neighborhood and neighboring areas."
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