"The ACSI Retail and Consumer Shipping Study 2025 is put out by the American Customer Satisfaction Index. That is one of the most widely regarded research firms in the country. Its study is based on 41,850 completed surveys. Customers were chosen at random and contacted via email between January and December 2024. Companies were rated on a scale from 0 to 100."
"Among Online retailers, in the Online Multimarket segment, Walmart ranked last with a score of 75. Amazon ranked first at 83. Among General Merchandise retailers, in the Hypermarket segment, Walmart ranked last with a score of 73. Target ranked first with a score of 80. The ACSI Retail and Consumer Shipping Study 2025 examined several categories. These included apps, store hours, selection of merchandise, courtesy, store layout, location, and ease of pickup."
"The 2025 Axios Harris Poll 100 ranks companies by reputation on a scale of 0 to 100. Walmart ranked 81st among 100 companies, with a score of 68.3, dropping two places from last year. Walmart ranked behind retailers Target (68th place), Macy's (67th), Dollar Tree (78th), Walgreens (65th), CVS (57th), Kroger (35th), and Costco (fifth place). The Axios study's methodology included a survey of 6,231 Americans from a nationally representative online sample from January 22 to February 12."
Walmart performed poorly in two major 2025 consumer studies. The ACSI Retail and Consumer Shipping Study 2025, based on 41,850 email surveys in 2024, rated companies 0–100 and placed Walmart next to last in Supermarkets (75), last in Online Multimarket (75), and last in Hypermarket (73). Industry leaders included Publix (84), Amazon (83), and Target (80). The ACSI evaluated apps, store hours, merchandise selection, courtesy, layout, location, and pickup ease. The 2025 Axios Harris Poll 100 ranked Walmart 81st with a 68.3 reputation score, trailing several other national retailers.
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