""I think there's too much loss on pretense or structure or process. Like, that's great, but the right answer will save us a lot of time." Plank, a boomerang CEO who took a brief hiatus from the athletic-wear company from 2020 to 2024, said he believes in an 80-20 rule for management. His priority is to "get it right" by focusing on the correct solutions to problems while allowing creativity and flexibility to remain."
"To achieve this, Plank said Under Armour plans for about 80% to 90% of business to be set and structured, with the remaining 10% to 20% to have time to "just be able to think a little bit." To be sure, Plank said he wants to have an "evolved personality" in which he models the behavior he expects from his employees like he does with his children, who are 21 and 18 years old."
Kevin Plank endorses micromanagement at certain levels and considers it underestimated. He applies an 80/20 management rule, aiming for roughly 80–90% of business to be set and structured while reserving 10–20% for creative thinking. He emphasizes getting the right answers quickly to avoid procedural delays and prioritizes speed to market, targeting product timelines of 12, nine, or six months. He models accountability and seeks an "evolved personality" among teammates, vendors, and partners. Research indicates micromanaging can, in some cases, reduce autonomy and innovation, lower job satisfaction, and increase burnout.
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