European executives are increasingly concerned about Donald Trump's tariff proposals, with mentions in earnings calls peaking in October, reflecting widespread anxiety over potential trade barriers.
A Morgan Stanley model predicts Trump's tariffs could lead to a 0.9 percentage point increase in inflation and a 1.4 percentage point drop in GDP growth, indicating severe economic ramifications.
Rajeev De Mello cautions that if tariffs are aggressively implemented and retaliatory measures follow, it could echo the detrimental effects of the 1930s Smoot-Hawley Tariff Act, which deepened the Great Depression.
The chief financial officer of Pernod Ricard emphasized the need for adaptability regarding global tariffs, showcasing a negative outlook among European companies amid tariff uncertainties.
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